SARA SHAMSAVARI
Street photography is anyone’s game. The masses of ‘street fashion’ style blogs saturating the internet have stereotyped the genre in itself, creating a world map of similarity on the street. Homogeny brings nothing new to the table, but photographer Sara Shamsavari takes a different approach entirely.
Dedicated to celebrating every-day life and every-day people, Sara has built up a portfolio of images that represent a microcosm of London life. Including everyone from street protesters to teenage girls, fathers and daughters and everyone in between, she presents a London free from Photoshop - raw, but not without beauty. She manages to capture this beauty of inner-city living by slowing the daily grind to a series of shared moments with passers by. Like an unexpected smile on a bad day, Sara’s work is instinctive and completely connected to her surroundings.
After being discovered by i-D magazine straight after her graduate show at Camberwell College of the Arts, earning her instant recognition, she has been featured in publications everywhere from Graphotism to Let them Eat Cake and the Big Issue. But not everything has come easy. Sara moved to the UK from Iran with her family at the age of two, escaping a war but enduring a battle with childhood cancer at Great Ormond St Hospital. This challenging start is far from evident when first meeting Sara - exuding positivity through every pore, it has done nothing to affect her outlook on life.
The element of hope in her images is one of the most defining points of Sara’s work and this sense of positivity extends to her future plans. With the focus shifting from money to creativity, we are in an exciting time for the arts. Sara sees artists as leaders for social change. So what are the issues on her agenda? Sticking to her ethos that everyone is an individual and deserves to be celebrated, she wants to represent the unrepresented and change the face of fashion imagery. Girls who don’t see similar reflections in the pages of magazines have a place in Sara’s work, and she isn’t afraid to promote this vision.
You started off by studying graphic design at Camberwell. What inspired your focus on photography?
The degree at Camberwell gave me the freedom to experiment with many different mediums, painting, drawing, photography-it was non-restrictive. Photography gave me the opportunity to connect with other people and create art, fast. I also didn’t feel I could communicate as effectively verbally.

You specialise in portraiture. What inspires you about the street?
When I started I felt that there were images, scenes and people who I’d see in my everyday life but who I never saw in magazines or on billboards, an unconventional and uncelebrated beauty that I wished to share with the world. I also was aware that there was a need for people who had somehow been marginalized, to be elevated, to see their own beauty- taking photographs allowed me to do this. Outdoor photography is amazing and challenging, as you never know what you are going to get, weather-wise or subject wise, you are forced to adapt under pressure that is a skill I think we should all learn to develop.

There is a raw element to your work that is refreshing in amongst the masses of over-edited, airbrushed images seen in women’s magazines. Why do you think they strive for homogeneity, when it certainly isn’t fully representative of our culture?
We are living in a society where most people think if they fit in to a certain ”box” their life would be better or easier. While fantasy has it’s place and aspiration is a great thing, we all must love ourselves first. Each one of us posesses qualities like no other and diversity ultimately leads to greater understanding and cohesion. This world was made for all of us and not enough people in positions of power embrace this concept , even if it it something they understand , few are brave enough to break the rules.

Your work focuses around capturing the untold – people who are misrepresented, such as the men in your “Fathers, Brothers and Sons” exhibition last October, to the individuals in your “Beauty Untold” exhibition in Topshop in December. Has your history has any influence on this focus?
As an immigrant child growing up in the UK I definitely experienced exclusion and xenophobia. In contrast to this I was raised within a family who introduced me to humanitarian ideals, which I explored and adopted. My experience and consciousness of pain and suffering through ignorance coupled with humanistic ideals is a great driver for the subjects of my shows.

How did you get your break into the industry?
I was blessed with having my work picked up by I-D magazine, straight out of Camberwell, many opportunities came my way after this, although I wasn’t that prepared for most of them, it took a lot of hard work and learning from mistakes. Getting a break is all good but you’ve got to be ready.
Being a young female photographer, has it been challenging to establish yourself?
It has indeed been challenging, there are people who try to belittle your achievements and capabilities. Even within the more female dominated sectors of the cultural industries there are more men in positions of prestige than women, let alone women of minority backgrounds. However it is important not to focus on this or allow it to have a detrimental effect on ones self-image, look at all the great women who have achieved success in almost every field.
Do you think it is necessary to have expensive photographic equipment to succeed?
No way, its not about the equipment its about the person behind the equipment. In the case of fashion photographers, a lot of them carry medium or large format cameras but they may also carry disposables. Creativity is often amplified by a lack of expensive equipment.
You became in contact with your favorite photographer, Jamel Shabbazz, through email. Does meeting your idols live up to the hype?
It was truly amazing meeting Jamel and I am so grateful for his friendship. He has opened doors for me, introduced me to new friends and new ways of seeing and doing things. Gaining recognition and encouragement from one of my heroes has given me great motivation.
What other photographers do you admire?
I love documentarians such as Susan Meiseilas, Nan Goldin, Henry Cartier Bresson and Steve McCurry but am also inspired by the varied creative visions of fashion photographers such as Cecil Beaton, Irving Penn and Ellen Von Unwerth. Great photographers are all around us.
Your photography focuses around positivity. Does this reflect your life’s outlook?
Most definitely, looking at the life I have lived, without this I don’t think I’d be here.
What messages do you want to promote with your work?
I hope to encourage people towards the message of Love, acceptance of difference, inclusivity and positive change in the world.
You traveled to New York last year to photograph during the time of Obama’s election. How did it feel to capture this monumental moment in time?
It was awesome and I was blessed to have been afforded the opportunity to be in one of the world’s most diverse cities at such a monumental time in history. It was euphoric and the day after I managed to capture peoples joy and anticipation of change.
Do you think the uncertainty in society today, given the economic climate, will inspire creativity?
I think it is an exciting time right now where people will focus on what’s truly important, creativity will flourish and some of the worlds most important messages will be heard.
What are you working on at the moment?
From November 23rd I have work mounted on some hoardings that surround the mosque on the corner of fournier street and brick lane. The work was commissioned by CIDA and will feature as the only photography installation alongside 17 other participating artists until February 2010. Aside from this I have some exciting collaborations planned for 2010 including one with Art Below. I cant say too much more but watch this space!
And what are your plans for the future?
There are so many projects in the pipeline and I cant give away too much but I will be bringing my gifts as a musical artist to the forefront in the months to come.
Any words of advice for young female photographers?
Women have the sensitivity and intuition to open the eyes of the world to what is really important today. Become masterful at your skill and consider the message that you are putting out in to the world. Find a mentor who encourages your growth and independence.
RACHEL MILES